How loyalty programs, currencies and fuel savings are driving consumer behavior

Fuel savings have again overtaken cash-back as the rewards currency with the highest level of engagement among U.S. consumers, who also ranked fuel savings as their #1 preferred type of rewards currency for the third year in a row.

This 2017 Excentus-Ipsos survey highlights findings about consumer behavior that brands and retailers need to know if they want to optimize their loyalty strategies in a competitive business environment. This report also takes a closer look at the convenience retail sector and the surprisingly prominent impact of loyalty programs on c-store foot traffic.

For these insights and more, fill out the form below to download the report.