Providing convenience retailers and CPG brands with the expertise and technology to optimize the effectiveness of their programs and promotions.
Offers and Insights enables convenience retailers and Consumer Package Good (CPG) brands with the technology and expertise to optimize promotion performance. Using the robust tools and capabilities of the PDI Marketing Cloud Platform, our experts help drive consumer engagement with CPG promotions for loyalty program offers.
- Advanced analytics cloud software
- Enhanced reporting capabilities
- Measurable ROI on loyalty programs & promotions
- Access valuable data & gain actionable insights
- Monitor offer performance to improve market presence
- Leverage the PDI Offer Network
Our experts support loyalty programs for convenience retailers and Fuel Rewards® with promotions and analytics to understand overall program effectiveness.
Quickly and consistently evaluate your promotions against KPIs
Analyze changes in average basket size and take rates for promoted UPCs and the category overall
Evaluate change across multiple metrics for the promotion period against pre-defined or custom time periods (e.g., year over year)
Quickly and consistently evaluate your promotions against KPIs
Analyze changes in average basket size and take rates for promoted UPCs and the category overall
Evaluate change across multiple metrics for the promotion period against pre-defined or custom time periods (e.g., year over year)
Serving
7 of the top 20
C-stores
100% T-LOG
basket, time, customer, shipment, space, SKUs, PLUs, tender
Over $100B
in receipt-level
transaction data
Over $5B
in records
analyzed
Learn More About PDI Insights Cloud
PDI acquired SwiftIQ provider of analytics cloud software to convenience retail clients and CPG brands. Leveraging transaction and customer data from PDI’s back office and loyalty solutions at scale PDI provides retailers and CPGs a better way to manage ROI on all promotion spend.
PDI Offer Network
Promote your products to over 30,000 convenience retail sites and 30 million unique consumer loyalty accounts. Gain access to more than 50 regional chain partners and over a third of the U.S. independent and small chain convenience stores sites.
Increase brand interaction with consumers through targeted marketing messages utilizing in-store, email and digital marketing channels throughout your promotional period.
Pinpoint your marketing investment against transaction-based consumer activity. You are only charged when consumers purchase your products.
Gain greater understanding of your shoppers at the point of purchase through detailed post promotional analytics.
Offers & Rewards
Flexible promotional currencies:
- Cents-per-gallon fuel discounts
- Transaction value points
- Free product & rewards clubs
- Instant discounts & couponing
Customer Engagement
Comprehensive direct-to-consumer communication channels including:
- In-store POS
- Push notifications
- SMS
Vendor Settlement & Reporting
Financial settlement management with CPG brands and c-store customers to ensure proper and timely funding.
Post-Offer Analytics
Comprehensive post-promotion insights and analysis through dedicated dashboards.