Providing convenience retailers and CPG brands with the expertise and technology to optimize the effectiveness of their programs and promotions.

Offers and Insights enables convenience retailers and Consumer Package Good (CPG) brands with the technology and expertise to optimize promotion performance. Using the robust tools and capabilities of the PDI Marketing Cloud Platform, our experts help drive consumer engagement with CPG promotions for loyalty program offers.

  • Advanced analytics cloud software
  • Enhanced reporting capabilities
  • Measurable ROI on loyalty programs & promotions
  • Access valuable data & gain actionable insights
  • Monitor offer performance to improve market presence
  • Leverage the PDI Offer Network

Our experts support loyalty programs for convenience retailers and Fuel Rewards® with promotions and analytics to understand overall program effectiveness.

Learn More About PDI Offers & Insights

PDI Insights Cloud

Analytics Cloud Transforms Data into Actionable Insights

End-To-End Ecosystem
Retail analytics from supply chain to store to customer for any decision maker.

Deeper Granularity
Store-based basket-level and item-level insights.

Speed to Insights
Real-time data and on-demand processing across billions of records.

Enhanced User Experience
Interactive, filterable reports and visualizations and multi-device access.

Optimized Collaboration
Facilitate retailer/supplier collaboration and mutual data sharing.

Cutting-Edge Measurement Capabilities
Measurement of item, category, chain lift, ROI and source of volume.

Data Enrichment
Leverage data to improve product and location insights.

Cost Efficiency
Competitive pricing with measurable return on investment.

Decision Automation
Quicker and smarter insights to complex business questions saving you time and resources.

Unparalleled Agility
Award-winning API infrastructure.

Quickly and consistently evaluate your promotions against KPIs

Analyze changes in average basket size and take rates for promoted UPCs and the category overall

Evaluate change across multiple metrics for the promotion period against pre-defined or custom time periods (e.g., year over year)

Analytics Cloud Transforms Data into Actionable Insights

End-To-End Ecosystem
Retail analytics from supply chain to store to customer for any decision maker.

Deeper Granularity
Store-based basket-level and item-level insights.

Speed to Insights
Real-time data and on-demand processing across billions of records.

Enhanced User Experience
Interactive, filterable reports and visualizations and multi-device access.

Optimized Collaboration
Facilitate retailer/supplier collaboration and mutual data sharing.

Cutting-Edge Measurement Capabilities
Measurement of item, category, chain lift, ROI and source of volume.

Data Enrichment
Leverage data to improve product and location insights.

Cost Efficiency
Competitive pricing with measurable return on investment.

Decision Automation
Quicker and smarter insights to complex business questions saving you time and resources.

Unparalleled Agility
Award-winning API infrastructure.

Quickly and consistently evaluate your promotions against KPIs

Analyze changes in average basket size and take rates for promoted UPCs and the category overall

Evaluate change across multiple metrics for the promotion period against pre-defined or custom time periods (e.g., year over year)

Serving
7 of the top 20
C-stores

100% T-LOG
basket, time, customer, shipment, space, SKUs, PLUs, tender

Over $100B
in receipt-level
transaction data

Over $5B
in records
analyzed

Learn More About PDI Insights Cloud

PDI acquired SwiftIQ provider of analytics cloud software to convenience retail clients and CPG brands. Leveraging transaction and customer data from PDI’s back office and loyalty solutions at scale PDI provides retailers and CPGs a better way to manage ROI on all promotion spend.

PDI Offer Network

Promote your products to over 30,000 convenience retail sites and 30 million unique consumer loyalty accounts. Gain access to more than 50 regional chain partners and over a third of the U.S. independent and small chain convenience stores sites.

Increase brand interaction with consumers through targeted marketing messages utilizing in-store, email and digital marketing channels throughout your promotional period.

Pinpoint your marketing investment against transaction-based consumer activity. You are only charged when consumers purchase your products.

Gain greater understanding of your shoppers at the point of purchase through detailed post promotional analytics.

Offers & Rewards

Flexible promotional currencies:

  • Cents-per-gallon fuel discounts
  • Transaction value points
  • Free product & rewards clubs
  • Instant discounts & couponing

Customer Engagement

Comprehensive direct-to-consumer communication channels including:

  • In-store POS
  • Email
  • Push notifications
  • SMS

Vendor Settlement & Reporting

Financial settlement management with CPG brands and c-store customers to ensure proper and timely funding.

Post-Offer Analytics

Comprehensive post-promotion insights and analysis through dedicated dashboards.

Learn More About the PDI Offer Network