Meeting customers

Consumer goods brands have long treated convenience stores as a weak sibling to their higher volume channels like grocery and big-box retailers. However, the fact is most C-store SKUs bring in higher margins. CG impulse items are a more natural fit for high-velocity convenience retail, which means great untapped growth potential for the brands that fit that profile.

Jamie Hudson, SVP and GM, Offers and Insights, at PDI, discusses new data capture and analytics systems and promotional platforms that provide consumer goods brands the tools they need to maximize revenue from the growing C-store channel.

Read the full article here.