Things are about to get a whole lot cooler at Shell fuel pumps. Excentus and Fuel Rewards®, in conjunction with FIS, are making reward redemption a lot easier with instant capabilities at over 13,000 Shell-branded fuel stations nationwide. Consumers can get their accumulated points savings instantly just by swiping their linked form of payment. This real-time redemption option provides industry differentiation and delivers both convenience and value to Shell fuel customers.

Loyalty360 recently spoke with Brian Jefferson, Senior Vice President of Business Development at Fuel Rewards, owned and operated by Excentus, a PDI company, to discuss these issues.

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