Two years ago, less than half of convenience retailers had any kind of automated loyalty program. That number has leapt to more than 70 percent, and the level of technological sophistication they are deploying is much more advanced than it was. Brandon Logsdon, senior vice president of PDI Marketing Cloud Solutions, recently sat down for an interview with The Wise Marketer to discuss that change, what PDI has learned from developing cutting-edge loyalty technology and how marketers should leverage data across their business operation.

Watch the full interview here.