The premier national coalition loyalty program that connects national and regional brands with millions of consumers who enjoy earning cents-per-gallon savings at the pump.

The right loyalty currency can change purchase behaviors across all consumer spending categories. How do we know? We’ve watched our highly valued rewards currency fuel the success of our own loyalty program, the Fuel Rewards® program, which has grown to over 11 million members in just 5 years.

We understand the importance of program performance and financial effectiveness. That’s why we’ve developed our program to provide a unique rewards currency that can connect national and regional brands with more customers who spend more to earn an immediate, frequently-redeemed and sought-after reward: cents-per-gallon savings at the pump.

One Program; Endless Opportunities.

The Fuel Rewards® program, powered and run by PDI Marketing Cloud Solutions, is an innovative, flexible marketing platform that uses the power of cents-per-gallon fuel savings to engage millions of consumers and drive profitable revenue for brand partners.

Fuel Rewards members can shop, dine, book travel, and make other day-to-day purchases that earn them cents-per-gallon rewards, the most preferred loyalty currency among consumers. Connecting your brand with this engaged audience generates awareness, revenue, and long-lasting loyalty.

Members shop with your brand to earn fuel savings

Rewards stack with savings earned at Shell and by dining out, shopping, traveling, etc.

Members redeem combined rewards at over 12,500 Shell locations for instant fuel price rollback

Expand your reach by becoming a Fuel Rewards coalition partner

US Consumers’ Top-Ranked Loyalty Currency

A Flexible Marketing Platform

The Fuel Rewards program offers a flexible marketing platform that can fit the needs of retail brands from many industries, reaching consumers from all target genres. No matter the objectives, we partner with you to determine the most effective and seamless partnership with unique offers, strategic engagement, and a holistic strategy. We help solve your business challenges and meet your marketing goals, not just today, but throughout the entire partnership. Our platform helps grow your topline revenue by driving new members, getting consumers to spend more, and increasing customer engagement; lift, shift, and retain.

25 Million


$2 Billion+

Saved on Fuel


Redeemed in “Personalized” Offers


Saved By Program Members Monthly

>2 Billion


400 Million

Email Communications Annually

40 Million

Push Notifications Annually


SMS Messages

Which Fuel Rewards program integration is right for your business?

Whether you want to build a program from scratch, enhance or improve your current program’s performance, or introduce offers and rewards that consumers across the nation love, we have a solution that fits your business needs, backed by our proven loyalty experience.

Card Linked Offers

Reward your customers for their every-day spending and increase the value of your brand. Connecting payment cards & platforms to the Fuel Rewards network allows consumers to earn cents-per-gallon rewards for their spending. Drive more sales, and long-lasting loyalty with valuable rewards.


Join the Fuel Rewards network and be present on both the FR app and, where consumers can connect to your online presence through unique links and earn cents-per-gallon when they shop, book vacation, or complete any online e-commerce through the Fuel Rewards network. They savings at the pump for their spending, and you earn new or returning customers and increased spend.

Loyalty Program Integration

Our platform allows us to fully integrate Fuel Rewards savings within your existing program to build upon your loyalty strategy, with a strong focus to deliver a seamless customer experience. We make real-time reward recognition easy when consumers spend within your program and earn in ours. API connections allow your existing loyalty program to communicate with the Fuel Rewards host and passes transactional data between them to award rewards on either side for actions taken.

Currency Exchange

Increase the value of your loyalty program by offering more ways to redeem the rewards consumers are already earning. When consumers use their rewards, their value perception of your program increases, driving more spend and long-term loyalty. Allow members to link their Fuel Rewards account with your loyalty program account and convert one currency to the other.

Customer Satisfaction

Reward your existing customers or bring in new ones with the promise of valuable rewards. Increase customer satisfaction and longevity with regular rewards to show your appreciation or sign up new customers with an instant reward. Either way, customers love saving on fuel and will love the brands that help them do that.

Contact Us

We’ve helped retailers and brands of all sizes expand their reach. We’d love to share our expertise with you.

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