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When you consider the core challenges facing fuel wholesalers—rising labor costs and industry consolidation, along with fluctuating fuel demand and pricing—it’s clear they’re operating in an increasingly competitive environment with razor-thin profit margins. Although the industry was never built to move at the same speed as large retailers such as Amazon and Walmart, it’s important to understand how these giants have redefined customer experience, efficiency, and expectation levels for all types of enterprises. The key to their success has been an ability to reimagine their business strategy—and a willingness to change. When you realize that change is inevitable, the question becomes whether you’ll be distancing yourself from the competition, or vice versa. That question is particularly relevant to fuel wholesalers in an extremely important area: digital transformation. It’s clear the industry is picking up the pace toward digitization, and if you’re not accelerating your own efforts, you risk getting left behind. Unfortunately, a continued reliance on legacy IT systems is perhaps the biggest factor inhibiting digital transformation for many businesses. Just like you shouldn’t build a new house on a crumbling foundation, you can’t build your digital strategy on an aging technology infrastructure. If you’ve been hesitant to ramp up your digital transformation efforts, you need to ask yourself: Does your current technology infrastructure help you reduce friction while delivering end-to-end business visibility? Does your staff have the right tools to maximize their productivity, or are they wasting time on mundane tasks that could otherwise be automated? Are your IT processes delivering maximum business value at the least possible cost? Making a Strong Case for Digital Transformation Your ability to leverage technology, people, and processes can fundamentally change your business results—and sometimes all it takes is a willingness to adapt. If you think about the technology obstacles inhibiting modernization, they usually come down to: Information silos and a lack of shared resources Disparate IT systems that don’t work well together Manual, resource-intensive processes Legacy technology that won’t scale with your business Combine any of those elements, and you’re suddenly stuck with far too much complexity, unnecessary risk exposure, and limited transparency across your enterprise. In turn, that can make your business technically obsolete, less competitive, and slower in managing market disruptions. Meanwhile, your competitors who have already begun to modernize can operate leaner (reducing costs) while moving faster (quickly adapting to new technologies and trends). By embracing a digital-first approach,…

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