Woman shopping in store

Until recently, convenience stores could expect their average consumers to be young, male, blue-collar workers. Nicknamed “Bubba” by industry professionals, this consumer would typically come in to buy coffee, cigarettes, soda, beer and hot dogs—with very little variation. These consumers were thought to be motivated by foods that could satisfy hunger that were also easy on the wallet. However, that snapshot no longer captures today’s c-store consumers, and if retailers are still only catering to Bubba, they’re greatly handicapping their foodservice business.

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