Boosting c-store brand affinity through a loyalty program is more than just providing your customer with an “earn and burn” experience. If your goal is to retain customers while increasing your bottom line, the long play is necessary. In today’s highly competitive marketplace, c-store operators are constantly battling to get bodies through their doors—and not just once. In a recent global study, 16 percent of U.S. based c-store retailers cited retention being their biggest challenge.

So, how do c-stores do this effectively?

Read the full article by Brandon Logsdon, president and general manager, Marketing Cloud Solutions and Fuel Pricing at PDI, here.