C-store data

C-store data used to be limited to weekly delivery (at best) focused in sales and trend, but with little to no detail and even less chance for understanding how consumers shop and the choices they make in-store. Those days are gone. New data acquisition and analysis capabilities for c-stores are helping not only a wider array of c-store operators, but help CPG brands remove a long-lasting blind spot and drive revenue growth through that channel at rates they could only dream of, even in the face of the post-COVID “new normal.”

Dafna Gabel, VP, Insights at PDI Software, discusses new tools businesses can use to get a clear view of c-store shoppers’ behavior.

Read the full article here.