From restaurants to rideshare services to convenience retailers, companies are increasingly relying on well-designed loyalty programs to drive repeat business and revenue. The Points Guy, a lifestyle media brand with 7 million unique visitors a month, recently compiled a list of the most underrated loyalty programs consumers should be using, and our Fuel Rewards program made the list!

According to the Road to Rewards 2017 report, consumers favor fuel savings as the preferred rewards currency. In fact, convenience retail customers shop more frequently or exclusively at a convenience store if they belong to that store’s loyalty program, and 21 percent cited the ability to save on fuel as their primary motivation to joining a rewards program.

Click here to read full article.