Loyalty programs at convenience stores have come a long way from where they were 15 years ago. Back then, data was limited, and retailers wondered if a loyalty rewards program would actually help them make money or if it was just a giveaway. “Today, with the right integration of loyalty programs and the rest of the ERP [Enterprise Resource Planning] solution, [retailers] have data and they can measure it daily and segment consumers,” says Drew Mize, senior vice president and general manager of global retail at PDI, which helps convenience stores thrive digitally with enterprise management software. “[Retailers can ask,] what is driving them to spend more money in the store? When you think of the challenges in convenience stores, [these programs] are critical.”

Click here to read full article.