In today’s competitive marketplace, delivering exceptional yet personalized customer experiences is no longer an option—it’s an expectation. However, how do you know if you’re meeting or exceeding customer expectations?

Retailers can advance their efforts by reimagining innovative approaches to assess, gauge, and raise personalization for their customers. While opportunities for improvement abound, there are a few key areas in which c-stores can improve. Let’s take a look at these areas in more detail.

Read the rest of the article by Brandon Logsdon, president and general manager, Marketing Cloud Solutions and Fuel Pricing at PDI, here.