Man holding mobile phone with dollar signs

It can be difficult to navigate the advertising of tobacco products and alcohol due to the simple fact that they’re age restricted — meaning not all store visitors or loyalty program members have the ability to purchase the items until the legally determined age set by your state or local government.

Because of these restrictions, choosing when and how to promote these products becomes a more involved process to make sure you, your store, and your manufacturers remain compliant with local laws. This is especially true when you’re eyeing promotional space within your mobile app and loyalty program.

So, how do you advertise to of-age loyalty program members who would likely purchase these products when easily kept in mind? And is there truly a benefit to your store?

Read the rest of the article by Melissa West, Director, Product Solutions, PDI Marketing Cloud Solutions.