Why rewards programs with fuel savings currency are thriving

When it comes to the components of a well-structured loyalty program, it’s important to offer rewards and benefits that attract customers and keep them engaged in the program year-over-year. This is particularly important for convenience retailers, as the presence of a loyalty program – ideally one that provides a relevant currency and high levels of customer engagement – is one of the key factors influencing consumers’ decisions to visit a c-store.

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