Applegreen is the recipient of the 2019 NACS European Convenience Retail Technology Award. In the decades since opening its doors in 1992, Ireland-based Applegreen has become synonymous with two things: Irish pride that runs as deep and green as the rolling hills of the Emerald Isle itself and low fuel prices. This year’s award, sponsored by PDI, recognizes the retailer’s innovative use of cutting-edge fuel price optimization software to maximize profits while maintaining its reputation as a cost-efficient fuel provider for drivers on the go. Applegreen accepted the award during the NACS Convenience Summit Europe awards dinner in London on June 6.

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