A PDI Customer Success Story

Executive Overview

HQ: Appleton, WI, since 1951

Industry: Wholesale

Solution: PDI Marketing Cloud Solutions, Elevate CR

Business Challenges

  • Need to evolve loyalty strategy to retain dealers
  • Desire to increase gallons purchased
  • Modernize existing Open Roads Rewards loyalty program to meet increased competition
  • Upgrade from base-level CPG program to a comprehensive, feature-rich loyalty solution

Solution Overview

PDI Marketing Cloud Solutions

Attract and retain more loyal customers and drive the greatest financial success with a scalable, cloud-based platform for managing, measuring, and monetizing fuel-based loyalty programs.

Read more about PDI Marketing Cloud Solutions

Customer Results

Deeper customer engagement through revamped loyalty program

Increased repeat visits and foot traffic

Created incentives for customers to fill up more

Increased revenue at US Oil retail operations.

The configurable offer management system allows dealers to assess and tailor offers, discounts and promotions to each customer based on shopper behaviors and preferences.

“Over the past seven years, the Open Road Rewards loyalty program has seen great success and we knew PDI’s loyalty technology and marketing services would not only benefit our dealers but would ultimately drive revenue growth for our business as more gallons are being purchased across our network.”

– Paul Williams, Marketing Manager at U.S. Oil

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