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A PDI Customer Success Story

Executive Overview

HQ: Meridian, Idaho in 1975

Industry: Convenience Retail, Wholesale & Logistics

Size: 260 Locations

Solution: Insights Cloud, Supplier Collaboration

Business Challenges

  • Minimal data sharing with CPG partners
  • Lack of accessible data and insights
  • Need for deeper category data to understand item/brand/basket performance
  • Desire for data-driven loyalty platform

Solution Overview

PDI Insights Cloud

Using unmatched insight automation and guided analytical applications, PDI Insights Cloud gives retailers and CPGs precise, real-time, actionable insights to drive ROI and react and refine their merchandising, loyalty, and promotion strategies while improving and growing supplier collaboration.

Read more about PDI Insights Cloud

Customer Results

Turned all store data across 6 states in 260 sites into valuable insights about what their guests want and when.

Provided access to category data that helps them understand how their products are performing against other brands.

Improved collaboration with their suppliers and gained the insights they need to reach and engage consumers on a deeper level

Increased operational efficiency and drive more revenue for their business

Integrates loyalty data into Jacksons’ customized solution allowing the chain to analyze shopper behavior and satisfy consumer preferences based on various loyalty customer segments

“Now, we’re able to work closely with our CPG partners to understand our guests’ needs and adjust our merchandising strategies for assortment, pricing, and promotion to localize our tactics to best serve our guests in each store.”

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