Organic food could be a part of your C-store.
Organic food could be a part of your C-store.

Organic is a legal definition of food, as outlined by the The Organic Foods Production Act. Basically, the bill created a set of standards around growing and handling of food. For the most part, organic foods are what you’d think they’d be: free from added ingredients and chemicals. And, with more Americans thinking about what they put in their bodies, such foods are increasingly popular. In fact, the U.S. Department of Agriculture’s Economic Research Service noted that organic foods are becoming mainstream staples thanks in part to health awareness, but also concern for the environment and animals.

How does this impact your C-store?

With more consumers interested in how their food is made, your business might have the opportunity to get into a new market.

Interest in organics
According to a Gallup poll, 45 percent of Americans attempt to eat organic food as a regular part of their diets. The survey also revealed that where people live influences their eating choices. People who reside in large cities and the West side of the country are more likely to actively incorporate such foods. People in the Eastern U.S. or who live in towns and rural areas are less likely. For C-stores located in West coast cities, the organic food industry provides ample opportunity for business growth.

Outside of location, however, organic food doesn’t seem to be more common among certain demographics over others, according to the Organic Trade Association.

“OTA’s consumer survey has already found that organic doesn’t have any demographic boundaries; this additional new data prove it doesn’t have regional or partisan boundaries,” Laura Batcha, CEO and Executive Director of OTA, said in a statement.

What to include in your C-store
If you’re already looking for ways to cater to healthy-eating trends in your business, organic foods could be a good next step. These products exist in just about every food category, including snacks and beverages. This means you can incorporate organic items no matter the capacity of your C-store. However, if you want to stock your store based on the best-selling organic goods, consider including produce. The OTA revealed that produce is the highest-grossing organic food category, though organic dairy has made gains in recent years. Both of these categories require refrigerated storage, so keep that in mind when selecting organic goods to carry.

Appeal to health-conscious shoppers
While the OTA asserted that organic food interest is not dependent upon demographic, it is safe to assume that health-conscious shoppers would be interested in such goods. With nutritious eating on the rise, providing ample options for customers who watch their diets is important. If you do have organic foods, or plan to stock them, make sure your customers know. Creating awareness through social media, advertisements and customer-loyalty programs can help get interested consumers in the door.