Strong Gains in March: Are They Real?

Bundled promotions and offers may help bring back the Salty Snack Category. C-store trips have been…


KPI, metrics, key performance indicators

Measuring Your Loyalty Program’s Success: 5 Marketing KPIs to Monitor

KPIs can help prove a loyalty program’s success to stakeholders In the highly competitive loyalty…


multichannel communications, loyalty communications

Loyalty Communications: Don’t Let Multiple Channels Bog You Down

Multichannel communications empower loyalty program members. Retailers understand that they need to…