Oil refinery, oil derrick, oil business

Major Oil and C-Store Loyalty Programs: Changing Landscape, More Opportunities

Major Oil is taking a fresh look at opportunities offered by loyalty programs at the c-store……


multichannel communications, loyalty communications

Loyalty Communications: Don’t Let Multiple Channels Bog You Down

Multichannel communications empower loyalty program members. Retailers understand that they need to…


loyalty communications, customer engagement

Maximizing Customer Engagement Through Effective Loyalty Communications

Loyalty programs are a central component of many convenience retailers’ marketing and customer…