By the end of last month, every state in the U.S. that previously had shelter-in-place restrictions pertaining to COVID-19 started to reopen. As residents once again venture out from their homes and begin reestablishing normal routines, convenience retailers are looking for ways to reconnect. Melissa West, director of product solutions for PDI Marketing Cloud Solutions, explains why loyalty programs are the answer and what convenience retailers should do to maximize their effectiveness on the road to recovery.

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