Tight margins make a mismanaged fuel supply chain all the more costly for c-stores.
Tight margins make a mismanaged fuel supply chain all the more costly for c-stores.

For c-stores, in-store retail is only one facet of the overall operation. In many cases, the biggest draw for consumers to a c-store is the opportunity to fill up their vehicles. Gas and fueling services are a primary way for c-stores to make money, but often, store managers experience the same challenges on this side of the business as they do in-store. Namely, a lack of visibility and data that impedes effective management.

C-store owners know firsthand the difficulties in optimizing the supply chain for in-store products, and it’s likely they’ve had similar trouble wrangling the fuel supply chain, an even more complex network of downstream and midstream partners they rely on for timely, accurate deliveries.

When left to contend with this tangled web that is fuel supply using only manual methods, c-store owners often leave themselves open to risk. Only through the use of enterprise software can c-stores achieve the operational transparency and control needed to effectively manage their supply chains and make money.

Tight margins complicate existing supply chain challenges

C-stores are familiar with having to operate on razor-thin margins, but that doesn’t make it any easier when complex and undependable supply chains get in the way. A fuel delivery delayed by a day can cause huge headaches for any location that has to turn away customers because there’s not enough available gas. This is a hit to the bottom line, as well as the store’s reputation with local consumers. What’s worse, though the supplier made the mistake, you’ll certainly end up paying the price.

“Having software that grants c-store owners insight into their fuel-related partners is crucial.”

Those costs run especially deep when c-stores don’t have the means to identify potential problems or actively take control of their supply chain.

In these modern times, this lack of visibility increasingly means having software that grants c-store owners insight into their fuel-related partners is crucial. This need has not only grown out of the overall shift toward digital solutions, but also the evolution of the supply chain. As different stages continue to be broken down into smaller and smaller segments, supply chains have grown more fragmented, suppliers more numerous and the risks to c-stores when they lose sight more pronounced.

Get proactive and manage your supply chain

Putting together the puzzle of the fuel supply chain is made easier when c-stores invest in enterprise software that can net them the gains in efficiency and effectiveness needed to adequately tackle the responsibility.

Much like in-store retail, monitoring inventory is a crucial task – only in this context, it’s to ensure consistent fuel supply chain optimization. Without advanced tools tracking what you have on-hand, store operators may lose visibility into their real needs, causing an oversupply or a shortage. Yet, when working with a capable tool, c-store owners have a single solution for reconciling fuel and inventory, allowing them to sell at competitive rates.

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