Boost Site Foot Traffic Using a Powerful Combination of Loyalty & Fuel Pricing Data

Most consumers choose a gas station based on price. Choosing where to fill up on gas comes down to…


KPI, metrics, key performance indicators

Measuring Your Loyalty Program’s Success: 5 Marketing KPIs to Monitor

KPIs can help prove a loyalty program’s success to stakeholders In the highly competitive loyalty…


Oil refinery, oil derrick, oil business

Major Oil and C-Store Loyalty Programs: Changing Landscape, More Opportunities

Major Oil is taking a fresh look at opportunities offered by loyalty programs at the c-store……


3 Technology Takeaways for Your C-Store Loyalty Program

Most c-stores use customer data to encourage participation in their loyalty programs. Convenience…


Female executive, worried executive

Failure to Launch: Top 5 Mistakes that Cause Loyalty Programs to Fail

Loyalty programs need continual assessment to avoid common pitfalls that can lead to lackluster…


multichannel communications, loyalty communications

Loyalty Communications: Don’t Let Multiple Channels Bog You Down

Multichannel communications empower loyalty program members. Retailers understand that they need to…


loyalty program, convenience retail, consumer research

PDI 2019 C-Store Shopper Report: 3 Ways to Turn More Shoppers into Loyal Customers

The solution to winning the battle for customer loyalty lies at the fingertips of most c-stores —…


Summer Nights & Seasonal Offers - Reaching Your Customers with the Right Promotions

Summer promotions can be key revenue generators for convenience retailers, helping them capitalize…


loyalty basics, loyalty program

Loyalty 101 - Building a Base for a Successful Loyalty Program

A successful loyalty program will increase foot traffic, attract new customers, keep existing ones…


loyalty technology, woman smiling at mobile phone while shopping

The Impact of Mobile Technology in the C-store Environment

For today’s consumers, loyalty technology is mobile technology. Today’s consumers live on their…


loyalty communications, customer engagement

Maximizing Customer Engagement Through Effective Loyalty Communications

Loyalty programs are a central component of many convenience retailers’ marketing and customer…


digital transformation, retail digital transformation

The Digital Transformation of Retail

Convenience retailers must use technology to create new experiences that ensure customers are…