A PDI Perspective With Sid Gaitonde: COVID-19's Impact on Fuel Demand

As the coronavirus pandemic continues to have a wide-ranging impact on consumer behavior and…


How to Innovate a Better Normal

Innovation can be the key to creating a better normal. As early as 2001, Elon Musk could be found…


Road to Recovery: Analyze, Adjust and Engage Through Loyalty

By the end of last month, every state in the U.S. that previously had shelter-in-place…


Can Promotions Drive Increased CPG Sales?

Smart, strategic promotional offers can provide perceived value to the consumer and ensure CPGs and…