A PDI Perspective With Sid Gaitonde: COVID-19's Impact on Fuel Demand
As the coronavirus pandemic continues to have a wide-ranging impact on consumer behavior and…
How to Innovate a Better Normal
Innovation can be the key to creating a better normal. As early as 2001, Elon Musk could be found…
Road to Recovery: Analyze, Adjust and Engage Through Loyalty
By the end of last month, every state in the U.S. that previously had shelter-in-place…
Can Promotions Drive Increased CPG Sales?
Smart, strategic promotional offers can provide perceived value to the consumer and ensure CPGs and…
