Chances are that no matter where you were located in the U.S. during the height of the COVID-19 shutdown this spring, you had a difficult time finding and buying toilet paper.  Unprecedented situations, however, are the perfect opportunity to maximize real-time data, especially as it pertains to inventory. Regularly studying consumer trips and basket-level data in convenience retail could have helped c-store operators recognize the trend and shift their inventory to accommodate that and other consumer buying habits during the pandemic.

Read the full article by Dafna Gabel, vice president of Insights at PDI, here.