Ask anyone in convenience retail about what makes a good modern loyalty program and the conversation always leads to the same buzzword: personalization. But what does personalization mean in the world of c-stores? Increasingly, retailers are relying on their loyalty programs to reach their customers in multiple ways, including interactivity, marketing, payments, consumer behavior and rewards.

For this multi-part article, CSP featured Brandon Logsdon, president and general manager, Marketing Cloud Solutions and Fuel Pricing at PDI. All sections are linked below.

New World Loyalty

Loyalty Goes Mobile

How Data Is Driving Loyalty

Artificial Intelligence in the C-Store

3 Loyalty Developments Driven by the Pandemic