Ask anyone in convenience retail about what makes a good modern loyalty program and the conversation always leads to the same buzzword: personalization. But what does personalization mean in the world of c-stores? Increasingly, retailers are relying on their loyalty programs to reach their customers in multiple ways, including interactivity, marketing, payments, consumer behavior and rewards.
For this multi-part article, CSP featured Brandon Logsdon, president and general manager, Marketing Cloud Solutions and Fuel Pricing at PDI. All sections are linked below.