Private label debit is all about creating branding, loyalty and an excellent customer experience. And, yes, it can also save retailers hundreds of thousands of dollars a year in credit card processing fees. In fact, the demand for these services is so high, that PDI recently acquired ZipLine, a leader in private label debit and mobile payments.

Today’s consumers expect convenience wherever they go, whether they are at the pump, getting a coffee or ordering online. When a private label debit payment happens smoothly and seamlessly at a convenience store, and it is incorporated into a loyalty program, it becomes integral to the consumer and brand experience.

Read the full article by Brian Jefferson, senior vice president and general manager, Retail, Marketing Cloud Solutions at PDI, here.