Last year, Starbucks put out a statement saying it wanted its stores to be “a third place” for consumers. The world has certainly changed since then. But what did they mean by the third place? The third place is a sociology-inspired concept, referring to another place outside the home and work that people can gather and build a sense of community. So how do stores go about creating that third space that reconnects with people and makes them feel a somewhat safe return to normalcy? Convenience stores can quickly create a sense of community by understanding the customer mindset.

Read the full article by Melissa West, director of product solutions for PDI Marketing Cloud Solutions, here.