Every day, millions of people around the world make their way to a local convenience store. Whether it’s an impulse buy, a need to refuel or a planned stop to buy essential items during the pandemic, c-stores have become a mainstay of the consumer experience.

There’s only one problem: clutter. So, how can convenience retailers cut through the noise and turn their occasional shoppers into loyal customers? According to PDI’s recently released 2020 C-Store Shopper Report, the answer is to create differentiated, personalized customer experiences through loyalty programs.

Read the full article by Brandon Logsdon, president and general manager, Marketing Cloud Solutions and Fuel Pricing at PDI, here.