Are you converting your customers from the pump to the store?
Consumers at the pump continue to present a big opportunity for c-stores to make up for lost trips.

The industry has seen a growing opportunity for pump-to-store conversion where c-store locations also sell fuel. This has especially been the case during the last few years as fuel demand has fluctuated.

Consumers increasingly plan their shopping trips, often resulting in fewer overall trips. However, those who are already on premise continue to present a big opportunity for c-stores to make up for some of those lost trips.

Out-of-store communications at the pump, and to loyalty shoppers through digital channels, are critical to driving in-store visits. Once you have attracted these shoppers, you must continue to deliver value. Two good ways to achieve this are to optimize your fuel pricing management and offer them differentiated promotions and bundles.

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