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It’s probably an understatement to say that the fuel transportation industry is rarely dull, but the last few years have seen even more change and market disruption than normal. From rapidly fluctuating fuel prices that impact supply and demand to a worrisome shortage of truck drivers, the industry is approaching a clear inflection point. That inflection point revolves around digital transformation and how quickly you’re willing to embrace it. Even if no one (rightfully) expects the industry to be on the “bleeding edge” of technology disruption, it’s reasonable to believe it still shouldn’t lag behind other industries. Nothing made this technology gap more apparent than the early days of the COVID-19 pandemic. When our world got flipped upside down and all types of businesses were forced to improvise, some adjusted much more quickly than others. Businesses that had already embraced digital transformation were well ahead of their peers when going virtual became a mandate rather than a suggestion. For businesses still operating under pen-and-paper and manual processes, the technology divide was never deeper. And even though some companies in the fuel transport industry are better prepared than others, there’s still plenty of room for modernization across the entire industry. The lingering impact of legacy systems and processes The core issue inhibiting digital transformation is the continued over-reliance on legacy systems—whether that means antiquated IT systems or a general absence of IT altogether. The impact of these legacy systems and processes typically results in some fundamental business challenges: A general lack of scalability for growth A dependence on individuals’ institutional knowledge (and the risk of losing it) The difficulty of getting new staff up to speed quickly Too many single points of failure that could easily disrupt operations Limited ability to adapt to changing market conditions The cumulative effect of these self-inflicted challenges often results in inefficient operations, greater business risk, and a barrier to growth. In other words, a lack of digital transformation means you’re leaving money on the table—whether that’s today or well into the future. Adaptability is the key to transformation and success Even if you know what your fundamental business challenges are and what the best solution is, it’s not always easy to get there. Yes, digital transformation requires a commitment at the highest level of the company along with financial investment. However, there are numerous success stories about companies that have made the leap. In fact,…

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